a journey into the allure (taipei exhibition trailer) | chanel

How do you define the "Allure" of Chanel? For the Chanel exhibition in Taipei, I directed the post-production for a series of films featuring Caroline de Maigret and Gwen Lun-mei. The challenge was to transform a high-level conversation into an engaging, structured digital experience that would intrigue the Taipei audience.
The Concept: Gamifying Allure
The core of the project was built around a "challenge" format: defining Allure through a series of questions divided into three distinct levels: Beginner, Intermediate, and Advanced. My role as Art Director for post-production was to bring this "level-up" concept to life visually. I used the edit and graphic design to gamify the interview.
directors: Clément Camerylinck & Christophe Saulnier
Art Director: Chloé Soares 

production house: walter films
2024