KEKE PALMER LA ROCHE-POSAY CHIEF OFFICER

A 4-episode mockumentary following Keke Palmer as she builds an advertising campaign for La Roche-Posay, moving through the brand's different departments — with hilarious results.
MY ROLE — ART DIRECTOR
I led the post-production art direction on the social side: writing and working hand-in-hand with an editor to turn the hero episodes into a full ecosystem of viral content. From this material I shaped +400 derivative assets — teasers, confessional focuses, bloopers, short-form videos and character presentations — designed to keep the campaign alive across a multi-channel distribution strategy.

Result
The series struck a chord: fans loved it, and it reached +19M views across La Roche-Posay's and Keke Palmer's platforms. For me, this project was about extending one big idea into countless social moments — proving that the right cut, caption and rhythm can turn a campaign into a conversation.
WATCH THE FULL SERIES
AGENCY 
Monks 
Creative (Post-production) - Chloé Soares 
Creative Director - Nina Shaw 
Account Director - Madeleine Magne
Advocacy Manager - Lisa Reutter 
Executive Producer (agency) - Koniba Pleah

LA ROCHE-POSAY
Senior Manager of Global Advocacy & Influence & Partnerships - Chanelle Fairweather
Global Social Innovation, Digital & Consumer Engagement - Astha Kanth 
Head of Brand Engagement -  Justin Ollivierre

PRODUCTION COMPANY
HK Corp 
Director - Bennet Silverman 
Writers - Andy Jones + Adam Weinstock 
Director of Photography - David R Jones 
Editor - Dan Reitzenstein 
Executive Producer - Lorne Hiltser 
Executive Producer - David Gitlis

2026