L'Oréal Paris – Big Deal Mascara PR Pack Concept
When L'Oréal Paris asked us to create a concept for their Big Deal Mascara PR pack, we wanted to highlight its unique feature: building volume through layers. We took this idea and ran with it, crafting different concepts that explored layering in creative ways—from textures to visuals—each reflecting how the mascara adds volume with each coat.
The goal was to make the concept as dynamic and impactful as the product itself, capturing the essence of transformation in a way that felt fresh and engaging.
