As climate change intensifies every day, in Scotland, 20% of the golf courses will be affected by rising waters and coastal erosion. To highlight this problem and raise awareness about climate change, we create “The Next Hole“. During the final of the Aberdeen Scottish Open, a mythical tournament broadcasted worldwide, we'll add a 19th hole to the course, placed in the sea and visible from the last hole of the course. This Next Hole represents the future of golf if we don't do nothing for the climate. This will be accompanied by messages inviting everyone to take action in their daily lives so that we are not the last generation to play golf as we do.
DA&D New blood Award Winner & Creative Belgium shortlisted
Client: Connect4Climate
Brand: Sport4Climate
School: ESA St Luc Touani
Creatives: Chloé Soares, Léa Bissiau and Ines Godyn
Teachers; Denis Scieur and Benoit Menetret
Brand: Sport4Climate
School: ESA St Luc Touani
Creatives: Chloé Soares, Léa Bissiau and Ines Godyn
Teachers; Denis Scieur and Benoit Menetret
2021